The more I look at this word, the more I think it is very narrow in usage. One can use it only to describe an atmosphere or feel in a location, like a restaurant. I looked at pages of quotes using the word, and they struck me as very shallow and superficial. Almost like people trying to make something feel like what it is not by changing the ambiance, improving the ambiance, and adding to the ambiance. It has a very "Babylon"-like feel, reeking of excess.
I'm not sure I like this word...tell me what you think.
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